- October 25, 2016 / 4 min readCelebrity chef, Harpal Singh Sokhi has announced to launch 5 new restaurants pan India, under the aegis of Yellow Tie Hospitality Management.
Renowned Indian Celebrity chef, Harpal Singh Sokhi has announced to launch 5 new restaurants pan India, under the aegis of Yellow Tie Hospitality Management, an India-based Food & Beverages (F&B) Franchise Management Company.
Chef Harpal Singh said, "I have always enjoyed creating new and innovative dishes using familiar ingredients to present Indian cuisine with a refreshing twist, something Indian customers always enjoy. Thus, with the launch of my new restaurants, I aim to give customers across India with a unique dining experience, which they will savor for a long time."
The Spokesperson, Yellow Tie Hospitality said, "We are proud to represent Chef Harpal Singh’s latest restaurants, and assist him in making each of these brands a huge success in both the Indian and International market. We are confident that these QSR chains will gain massive success in no time."
Apart from managing these restaurants, Yellow Tie Hospitality will invest USD15-20 million on all projects by Chef Harpal Singh in the pipeline.
Following are the restaurants that will be launched by the unconventional chef:
Twist of Tadka: A Family restaurant that will offer delicious North Indian/Punjabi Cuisine. The entire concept will be re-launched next year in January, and will focus on the growth of this restaurant in tier 2 &3 cities where Chef Harpal has a large fan base. Moreover, with the support of Yellow Tie Hospitality, Chef Harpal is planning to target over 25 stores in India and overseas by 2019.
BB Jaan: With the BB Jaan restaurant, Harpal Singh will offer authentic Hyderabadi Nizami Cuisine. Along with YTH, Chef Harpal Singh plans to target 10 QSR chains by 2019, and is looking to expand its reach equally in both the Indian and Overseas (South east & Asian) markets.
Dhadoom: Canadian Poutine will be the core product that will be served in this restaurant. The restaurant brand will be expanded through both kiosks & shops, and is expected to be expanded across 100 outlets by 2019.
Haathapie: Haathapie will be a Trendy 'Punjabi' fast-casual dining bar with a unique alcohol selling concept. Chef Harpal is looking to expand this restaurant by up to 50 outlets by 2019 across both the Indian and Overseas market.
Chika Chika: With this restaurant, Chef Harpal Singh promises to bring a 'Desi Chinese' fusion experience for his customers. It is expected to be launched across 75 outlets pan India by 2019.
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