?Carlsberg ties-up with Lilasons Industries and Pali Hills Beweries

Beer maker Carlsberg, which sells Carlsberg and Tuborg beer in India, has announced two new contract manufacturing tie-ups with Lilasons Industries in Maharashtra and Pali Hills Breweries in Jharkhand with the objective of strengthening its operations in these states.

Besides its existing brewery in Aurangabad, Maharashtra, the tie-up with Lilasons is a step to meet growing demand and address Carlsberg's growth opportunity in the state, the company said.

The brewery will manufacture Carlsberg Elephant and Tuborg Strong. In the Eastern region, the beer maker will make Carlsberg and Tuborg.

Michael N. Jensen, Managing Director, Carlsberg India, said, "These are two very important markets for us. The positive response from both markets is a testimony to the consumer endorsement of our products."