Burger Singh strikes discounts on its menu to celebrate India's recent military operation

On its facebook page, the brand has received a mix response from its followers, some condemned the move while some appreciated by calling it as 'Celebration of Success'.
  • Franchise India Team Editor
Restaurant India

Burger Singh, Quick Service Restaurant (QSR), celebrates Indian Army's 'Surgical Strike' to counter terrorism which has been growing at a rapid rate near LOC. The retaliation from the army came right after the recent terrorist attack on its Uri base at LOC in which, four heavily armed terrorist vandalized the army base killing 17 army personnel.

Celebrating the move, Burger Singh also rejoices the success of the army's operation by circulating a mass message among the customers stating that the fast food chain is offering 20 per cent discount on all orders. The message stated that in light of the surgical strike by India defence forces on terrorist camps (POK), we offer 20 per cent off on all orders on www.burgersinghonline.com. Coupon code:fpak20.

However, the brand was taken for a troll on social media calling its strategy as 'savage marketing'. The Gudgaon-based fast food outlet is backed up actor Rannvijay Singh. On its facebook page, the brand has received a mix response from its followers, some condemned the move while some appreciated by calling it as 'Celebration of Success'. 

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