- October 31, 2015 / 3 min readThe restaurant chain is scouting for opportunities to further expand in Hyderabad and is expected to make its entry in Chennai shortly.
Burger King, the second largest burger chain, has entered Hyderabad with its maiden outlet in the Sujana Forum Mall close to the IT hub of Hitec City.
With this new outlet, Burger King has marked for the 32nd outlet in the country, after its inception in November 2014.
The restaurant chain is scouting for opportunities to further expand in Hyderabad and is expected to make its entry in Chennai shortly.
“Within a short span, we have managed to set up a chain of 32 outlets across the country covering Delhi National Capital Region, Mumbai, Navi Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana and Jalandhar. The brand now plans to expand its footprint across the southern region of India”, said Rajeev Varman, Chief Executive Officer of Burger King India.
On an average, one store requires an investment of about Rs. 1.75 crore to Rs. 2.5 crore. All the company retail outlets in the country are currently owned and managed by the company. “The menu for India was tasted through consumer research with 3,000 consumers prior to the launch. The diverse menu was accordingly created to ensure quality offerings across price points. Special emphasis was given to setting up an exclusive vegetarian menu in India,” he added.
The brand also offers a very unique and tasty Chicken tandoor grill burger and Chicken kheema burger, which have become favourites across markets.
“We continue to innovate in what we offer. We are also looking at coming out with rice specialities,” he said.
Founded in 1954, the Miami, Florida, United States-Headquartered, fast food chain is one of the largest chains in the world with a network of over 13,000 restaurants across the world.
Burger King is in the process of identifying at least three more cities in Hyderabad and expects to soon enter Chennai with its outlets.
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