Amul to provide technical expertise to Parag milk brand

UP Chief Minister, Yogi Adityanath stressed on the expansion of milk brand Parag in the state, saying that it can bring prosperity to farmers by increasing their incomes.

Yogi, who took part in a meeting on milk development and dairy farming, said, "For the prosperity of farmers, the Parag milk brand of the state need to be strengthened and developed."

He said, “With popular brand Amul installing more units in UP, it would help the farmers to get better return for their produce and attain self-reliance.”

He also exuded confidence that Amul will lend necessary support for further developing the Parag brand.

He said, "People are ready to even pay more for good milk and if it was made available with the help of dairy processing plants, the market for adulterated goods will die on its own."

He further added that there were immense possibilities for setting up milk processing units in Gorakhpur and surrounding areas.

According to officials, he asked for increasing the capacity of units being set up in Gorakhpur and Varanasi.

R S Sodhi, Managing Director, Amul Dairy, said, "Uttar Pradesh is the biggest milk producing state of the country which is more than double of what is produced in Gujarat."

He said, "Amul has paid Rs 360 crore as milk prices to farmers in UP which is likely to be taken to Rs 3500 crore in the coming years."

Sodhi added, "Amul may provide training and exposure to Parag in every field, including processing and marketing."