QSR chain Jumboking enters south; opens 1st outlet in Hyderabad

India’s homegrown burger chain Jumboking has opened up its doors to Hyderabad Metro.

The first store has come up at the Ameerpet Metro Station.

By bringing convenience to India’s commuters- across metros, trains, bus stations and airports- and delighting their families at home though delivery partnerships, Jumboking has found a place in people's daily routine.

“Hyderabad has a vibrant food culture with a unique blend of cuisines, eating habits and high density of young population.  Our brand values are anchored in customer centricity, value for money and the joy of delicious food! We are excited to be a part of the city's foodscape," shared Dheeraj Gupta, Founder and MD, Jumboking Foods.

The new Jumboking store at the bustling Ameerpet Metro station will have the brands’ entire product range of lip smacking premium vegetarian burgers including Spicy Mexican, Nachos, Hara Bhara Kabab, Mac & Cheese, Crispy Veg, Big Crunch and Corn Palak, along with fries (cheese and peri peri), thick shakes, coke and softy.

Gupta is bullish about the on-the-go food segment which is seeing quicker recovery in the new normal.

"People are travelling as places and offices have begun opening up again. Hence, on-the-go snacking options, which are largely driven by consumer need and convenience have emerged again,” he added.

It also has delivery tie-ups with Swiggy, Zomato, and Uber Eats, that enable order-ins as well.  

The QSR major is eyeing the South as a potential market for expansion. Hyderabad and Bangalore are expected to have a dozen stores and each in FY 22-23.

Jumboking operates 100+ stores in Mumbai, New Bombay, Thane, Pune, Lucknow and Delhi.