Bira 91 launches 'Imagined in India' limited release beers

Beer brand Bira 91 has launched ‘Imagined in India’, a portfolio of four new limited-release beers – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi – crafted with indigenous ingredients to tickle the Indian taste buds.

‘Imagined in India’ is inspired by the raw creativity of today’s India led by emerging artists, entrepreneurs, and startups combined with the cradle of flavors that find a home here.

“For this generation of consumers, beer means flavor, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups,” shared Ankur Jain, Founder and CEO, Bira 91.

According to him, each of these flavors originated at the Bira 91 Limited-release Taproom at Koramangala, Bengaluru, where they received tremendous consumer love and affinity.

To bring alive the flavors, Bira 91 has collaborated with Kulture Co., a curated platform spearheading the new wave of Indian Graphic Art across borders.

The ‘Imagined in India’ limited release beers will be available in 330ml bottles and 500ml cans across Delhi, Mumbai, Bengaluru, and Pune.