While making juices at home Anuj Rakyan thought of establishing a healthier option than homemade juices as well as tetra packed juices. Talking about his brand Anuj said,” Using his learnings about food and nutrition, Rakyan created Raw Pressery, a company which has grown 120% in FY18.
In conversation with Restaurant India at TIE Food Summit 2018, Anuj Rakyan, Raw Pressery talks about the unorganized beverage industry and how emerging brands should bring in major changes in comparison to the older ones.
Tell us about your Journey.
We have created a category of fresh beverages which was very important because consumers were in search for it. In terms of my professional journey, creating a market and giving consumers what they want has been very fulfilling. Raw Pressery Juices are made with a unique cold pressed technology that avoids oxidation and preserves the nutritional value of fruits and vegetables.
With such a refreshing concept, how do you plan to scale this business?
Fresh juices have always existed in India except the fact that they were always made at home or brought on the streets or juice centers. We are planning to organise the unorganized market for fresh beverages. In many ways, we are doing something new. In many ways we are doing something that was already there. We have already made our mark in 12 cities with a presence in more than hundred’s of stores. The next few years will be focused on enhancing the brand, quality and increasing the distribution.
How do you plan to bring advancements in the beverage industry?
We want to continue giving people which will be convenient for them to consume, but convenience without compromise by remaining functional, nutritious and healthy.
Where are we missing out in the F&B industry today?
The FMCG companies and retailers in the past were only focusing on low quality products that they can make at a very low price and distribute as much as they could. Time has changed and more retailers are focusing on having products by increasing the refrigerated areas within their stores, young emerging companies are now challenging the big companies to make healthier products, well packaged and nicely branded.
India has a supply chain for chilled and fresh beverages which is quite expensive. In terms of challenge, the supply chains need to develop and completely change the ongoing scenario.