In today's fast-paced digital landscape, where first impressions are formed in the blink of an eye, the visual appeal of a restaurant’s menu plays a pivotal role in attracting customers and driving sales. Understanding the power of high-quality food images, Swiggy, India's one of the leading on-demand convenience platform, has introduced an industry-first AI-powered ‘Photoshoot’ feature for its restaurant partners.
This feature empowers restaurant owners to enhance their menu offerings and entice diners with mouthwatering visuals.
“High-quality food photos are essential for creating a profitable menu. They assist customers in making informed choices and improve their overall ordering experience. Swiggy's 'AI-enabled Photoshoot Feature' simplifies the process, eliminating the need for costly photographers. We hope restaurant partners and owners will take full advantage of this offering,” shared Rohit Kapoor, CEO of Swiggy's Food Marketplace.
The AI Photoshoot feature simplifies the process of capturing and enhancing high-quality images for menu items. Restaurant owners can easily use their smartphones and the Swiggy Owner app to complete this task efficiently. The 'AI-Powered Image Validation' ensures that the images adhere to Swiggy's guidelines, making the process hassle-free and efficient. Additionally, the 'AI Image Enhancement' feature takes food photography to the next level by improving image quality, enhancing aesthetics, and even offering the ability to change backgrounds.
One of the standout benefits is the speed at which these images become available on the Swiggy platform, typically within just a few hours. This quick turnaround can lead to a significant increase in orders, with high-quality menu images shown to potentially boost orders by up to fivefold. Additionally, restaurant owners can enjoy substantial cost savings, as there's no longer a need for expensive professional photoshoots.
In just one month since its launch, approximately 10,000 restaurants across India have enthusiastically adopted this groundbreaking feature. With the capability to effortlessly capture and upload stunning menu images at no additional cost, restaurant partners can now captivate more customers and watch their orders soar.
Founded in 2014, Swiggy is India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 280,000 restaurant partners in hundreds of cities.