The hospitality sector is experiencing a myriad of changes driven by technological advancements, changing guest preferences, and a spike in sustainability initiatives. In a bid to stay competitive in this dynamic and evolving landscape, hoteliers are embracing this change. The industry yearns for innovation, where each hotel brand is striving to stand out in terms of providing a seamless experience to guests. And this effort is being reflected in the hotel designs, where the hoteliers are following new architectural trends such as sustainability, technological integration, authenticity, unique storytelling -and personalisation. These trends are helping the hotels transcend brand identity while extending and deepening their relationship with their customers.
Bringing the outdoors inside: Exposure to nature and green spaces is the best antidote for an urban lifestyle. Here, the hoteliers can leverage biophilic designs that aim to plan project abundance of sunlight, open-air landscapes, scattered vegetation, and more. This type of décor helps hotel brands create a memorable and positive experience for their clients. The biophilic design ‘brings the outdoors inside’ by softening the boundaries between the two and weaving biophilic elements into the interiors that range from subtle to overt.
A blend of sustainability: Social and ecological sustainability have gained ground in architecture, which encourages a responsibility towards the environment. This is where architects must strive to design the hotels by following the best sustainability practices. The design can be planned in such a manner that there is a reduction in waste, energy savings, and a decline in water usage. Implementation of renewable energy sources such as solar panels on the rooftop is another great practice. Moreover, recyclable materials such as natural fibres can be used for insulation, which reduces thermal heat gain and enhances comfort for guests.
Technological intervention: In a bid to elevate customer experiences, hoteliers can embrace cutting-edge technologies. The premises can be designed with smart rooms that are equipped with augmented reality (AR), personalised automation, and artificial intelligence to redefine luxury, convenience, and comfort for the guests. Moreover, the rooms can be equipped with mood lighting, electronically controlled beds, in-room tablets, and more to give guests seamless control. In addition, the lounges can be tech-enabled and designed with futuristic elements such as virtual reality (VR) setups to deliver unique experiences to the guests.
More focus on wellness: The future of hotel designs will focus more on holistic wellness, offering a savanna for relaxation and rejuvenation. Wellness design can involve lighting, materials, air and sound quality, neutral colour palettes, greenery, and more, which leans on simple, uncomplicated, and regional influences. Hoteliers can also plan wellness centres, meditation rooms, and serene outdoor spaces that define the benchmark of wellness for modern-day hotels. Apart from the onsite amenities such as group retreats, spas, gyms, and beauty treatments, the wellness-focused amenities can be personalised for the guests and delivered to their rooms.
All things considered: In a nutshell, hotel design matters as it shapes guest experiences, gives it a competitive edge, and directly impacts the bottom line. A carefully designed hotel can maximise operational efficiency, ensure hassle-free guest flow, and optimise the use of space. Therefore, hoteliers must comprehend the latest trends and get a deep insight into customer preferences to create spaces that stand out.
The future of hotel design is anticipated to revolve around biophilic design, sustainability, technological integration, and more. This evolution in the design of the hotels is poised to deliver a luxurious, serene, and guest-centric experience. Therefore, hotel owners are encouraged to strive for design excellence and embrace the transformative potential that these captivating spaces can provide.