Alcohol brand

One of the most common misconceptions is who drinks rum in India. Rum till recently was one of the largest categories after Whiskey.

This was a clear indicator of a trend, of a new age drinker with a more evolved palate, thirsty for more interesting options to top up his spirit,…

Bangalore, the alcohol capital of India, chugged down 5,466 liters of liquor in February 2020 alone.

Recently it has acquired the 'Kings Beer' brand from Impala Distillery and Brewery in Goa for Rs 90 crore and rebranded as 'Goa Kings…