Brands opening new doors: How they are extending categories to attract customers
Not just attracting new customers, but this could also act as a new strategy to tap new and untapped markets, areas and customers.
  • By - Nusra
  • / 6 MIN READ
Movenpick may dilute 10 per cent in next few years
The group is also planning to invest above $5 million to purchase the necessary infrastructure to build the Movenpick business in India.
Nestle replaces Maggi ads with other commercials, loses around Rs 10 crore
Nestle India stands to lose advertising inventory of about Rs 10 crore due to Maggi recall despite its move to air commercials of Nescafe or KitKat…
Nestle spends more on advertising and less on quality check
According to an analysis the expenses towards employees have risen the most in the last five years - up by about 75 per cent from Rs 433 crore in the…
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IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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The instant controversy: Maggi muddle puts spotlight on other snacks
Maggi Noodles, which has become the household name for noodles in India, is under scanner since the last few days.
  • By - Nusra
  • / 9 MIN READ
IFBAs leaked mail reveals lobbying by global food companies
The mail also revealed how the companies like Nestle, PepsiCo, Coca Cola, Unilever and McDonald's amongst others are being backed by the…
Why are food brands cutting extra calorie?
Over the years, global chains have examined that people are now looking for food that is much more above then the normal eating.
  • By - Nusra
  • / 3 MIN READ