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More than 60 per cent of CDR's in the survey are located on high streets.
Previously it was predicted that this is one of the trends which will eventually find its way into the menus.
With modernisation and global trade some ingredients can be sourced locally.
Over the years, alcohol has come up as a major companion to food all credits to the ever evolving Indian palates which is undergoing a change.
Food in India is big deal and this is a mere reason why food-tech or food on order market has witnessed upsurge growth in the country.
With more new entrants and small tech start-ups, fast food is likely to continue to grow further over the forecast period.
India's breakfast cereal market has been growing with a CAGR of13 per cent from 1168 mn to 1450 mn over last five years.
With operators finding new ways to improve limited service restaurant experiences to an overall extensive experience as customers gravitate to 'better' fast food, customisation is definitely the way forward.
The study suggested that companies in collaboration with the government should organise awareness and training programmes for farmers as well as consumers.
People today view eating out as a 'food affaire'. To them, it is not only about getting the right menu to suit their palate, but also about experience and the quality of time that one spends at a particular restaurant.
McDonald's will run an integrated month long TV, Digital and outdoor campaign, accompanied by an in-restaurant merchandising.
The results also indicate that consumers also believed that food will be more innovative and tastier, more convenient and ready-to-eat to mirror lifestyle changes in India by 2025.
We are also looking to raise $7-$8 million in Series A funding and are in talks with venture capitalists for the same, added Harkisanka.
Since sodas were removed from the Happy Meal section of menu boards, the company has seen a nine percentage point increase in customers selecting milk and juice.
Going slow on number counts, Wendy's will be opening over 20 outlets in first two years focusing on NCR and North India.
Traditionally charted with other cuisine menus in standalone restaurants and five star hotels, desserts and crepes have been creating its niche while coming out and creating its own space.
And both the players are trying to rope in new customers with value-for-money offerings.
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