Strong average check growth driven by larger order sizes and menu price increases, strong menu and marketing promotions, such as the Crispy Chicken Sandwich and the Famous Orders platform, contributed to the comparable sales growth, as well as growth in digital channels, said McDonald’s on Wednesday as its announced it Q3 result 2021.
The burger chain has witnessed its global comparable sales were up 12.7 per cent in the third quarter and increased 10.2 per cent on a 2-year basis.
"Our third quarter results are a testament to our unparalleled scale and agility," said McDonald's President and Chief Executive Officer, Chris Kempczinski by adding that their global comparable sales increased 10 per cent over 2019, which was delivered across an omni-channel experience that is focused on meeting the needs of our customers.
US same-store sales grew 9.6 per cent in the third quarter ended Sept. 30, whereas international operated markets segment increased 13.9 per cent (8.9% on a 2-year basis).
“We continue to execute our strategic growth plan and run great restaurants so that we can drive long-term, sustainable growth for all of our stakeholders,’ he added.
It also mentioned that McDonald’s 32K restaurants have delivery today which is up from 3,000 restaurants five years ago.
The brand also cited that COVID-19 continued to result in some instances of government restrictions on restaurant operating hours, limited dine-in capacity and, in some cases, dining room closures.
“The Company has continued to apply appropriate precautionary measures, including following the guidance of expert health authorities, to protect the health and safety of its people and customers and expects some operating restrictions in various markets so long as the COVID-19 pandemic continues,” it added.
The QSR chain has also announced its partnership with IBM, a leader in AI for business and AI-powered customer care.
This would further accelerate the development and deployment of its Automated Order Taking (AOT) technology.
Under the agreement, IBM will acquire McD Tech Labs, which was created to advance employee and customer facing innovations following McDonald’s 2019 acquisition of Apprente. As part of McDonald’s strategic growth plan, "Accelerating the Arches," the company is committed to innovation across Digital, Delivery and Drive Thru. This agreement will accelerate McDonald’s efforts to provide an even more convenient and unique customer and crew experience.