Burger chain McDonald’s has announced that it is eliminating artificial colours, artificial preservatives and artificial flavouring from select food items.
This World Health Day, McDonald's India West and South has strengthened its commitment to enhancing the goodness of the food served at its restaurants.
Being a pioneer of many firsts in the industry, McDonald’s is also the first QSR brand in India to do so.
The brand will now also display Allergen & Nutritional information in-store and on its McDelivery app for the entire menu to enable customers to make food choices that are good for them.
"Food is like technology, which continues to evolve with time”, shared Smita Jatia, Director, Westlife Development Ltd. At McDonald’s by pointing that they have been working relentlessly to enhance the nutritional profile of their food.
“Some years back we introduced whole wheat buns across our restaurants to give consumers a nutritious choice for their burgers. Similarly, we have reengineered many of our products to enhance the nutritional profile of our food and make them more wholesome. As we go forward, we are committed to adding more products to our menu that give our consumers more wholesome options to choose from,” she added.
McDonald’s believes that consumers should have easy access to nutritional information to help them make informed food choices. Consumers today have not only become conscious of what their food contains but also about what it doesn’t contain. Hence, to bolster the trust of consumers in the brand, McDonald’s is creating more awareness about the components of its food by highlighting its progressive movement towards Clean Labels.