"India is Definitely a 100+ Store Market for us"

Wok Boyz is Dubai based brand, which serves Asian street food at the World Trade Centre in Dubai. More than half of its sales come from the delivery. It is now planning to enter different markets across the world. At the sidelines of the recently held Startup Summit 2019 event, in Delhi. Restaurant India spoke to Gaurav Sabharwal, Founder of Wok Boyz, where he spoke about how this brand is popular in Dubai, his plans to enter India through franchising and how India is a 100+ store market for this brand.

Edited excerpts

What is so special about your franchise?

We are an Asian street food brand. We have got a couple of operating outlets in Dubai already. Zomato just declared its results for the first half. We have been rated as the second highest delivery brand in the world trade centre in Dubai. That ranking stands against local and international brands. I think for a home grown concept, two years into existence, we have achieved quite a big, which makes us very attractive as a brand.

Looking forward, how are you planning to expand this brand?

So, we have now come to the Indian market with this brand. We are looking going pan India. We are setting up our central operations in India as well to support the franchising business here. We are looking at other territories as well. We are in advance discussions in Canada and the UK market as well.

In India, where are you expecting to setup this brand?

We mapped out the territories already. We have our plans to get into the markets in Delhi NCR, Maharashtra, Chennai, and Kerala. We believe India is definitely a 100+ store market for us. We are a QSR concept and require minimal space; we are very heavy in the delivery process. So, the delivery aspect is the core of the business. 60-75% of our business is based on delivery.

How are you planning to get your ingredients?

We will source it locally. We have already mapped out our supply chain outlets in India. The ecosystem of our operations has already been planned. We are setting up our local operations here.

Please tell me about your franchise models and how does it cost?

The net investment is approximately Rs 29,00,000 to 32,00,000 for any store, but we are looking at only area development or market franchise opportunities. We are not looking at the store level because India is a big market and we want to be concentrated at setting up a right hierarchy for a franchise model.