Chai Point, one of the world’s largest Chai-led beverage platform presented some interesting insight into the beverage consumption behavior of Indians at home as well as at their workplaces with its first ever consumption report 2022.
Indians, true to their taste palate, opted for Ginger tea the most in all seasons, be it in office or dine-in or online delivery followed by Elaichi and Masala tea.
“The Chai lovers of India ordered their favorite cup majorly during the 10am to 12pm breakfast hour followed by early evening Chai time of 3pm to 5pm,” shared the report.
No guesses, for the most loved Chai pairing- samosa and chai were the classic favourite ordered by consumers at home.
However, the Corporate India showed a streak of healthy consumption with most consumers opting for alternate sweeteners like Jaggery and honey to go with their Chai at work.
As per the data collected by Chai Point’s brewing machines across 3500+ workplaces, corporate consumers were not just hooked to Chai but also filter coffee which was the most consumed coffee variant at offices.
For every cup of English Coffee consumed in workplaces, 1.5 cups of Filter Coffee was consumed showing the popularity of the beverage across the country.
Also, Assam Black, followed by Classic Green and Ginger Black were most preferred tea bag flavoured as per the report.
The data is collected from over 100 Chai Point stores in nine cities and from Chai Point’s brewing systems present at over 3000 workplace hubs in 21 cities.
Chai Point is present in India through its retail network of 180+ stores across 9 major cities and in over 3500+ workplace community hubs covering 21+ cities through its specialised brewing systems. Chai Point products are now available in international markets on Amazon in the United States & Canada.
Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG and Paragon Partners. The Company has raised over $50 million in funds till date.