With the winter and the festive season upon us, everyone is looking for a reason to celebrate. Café Coffee Day (Popularly known as CCD), is all set to make these celebrations special, with its newly launched range of innovative flavours of Cappuccinos.
With these six flavours, CCD has lifted the bar for coffees in the industry and in the country. These offerings are part of an exotic range featuring innovative ingredients like pea flower extract, wellness specials like Himalayan pink salt, and traditional age old Indian health superpowers such as turmeric, ginger and cinnamon.
Cappuccino Surprise, Cappuccino Crush, Cappuccino Unwind, Cappuccino Mischief, Cappuccino Recharge and Cappuccino Awesome are some of the new flavours that the chain has added to its portfolio.
While Cappuccino Awesome has white chocolate with blue pea flower extract, Cappuccino Crush has a tangerine flavour in it. These unique flavours will not only refresh the portfolio for CCD but might also open up more space to expand its market share. The flavour Cappuccino Unwind has antioxidant properties as it has the earthy, traditional flavours of ginger and turmeric, which are not only soothing but beneficial for calming the senses. Cappuccino Mischief is sweet at spicy coffee, where there is a combination of chocolate and cinnamon with notes of some chilli in it as well
Speaking of this creative initiative Suneet Yadav, President-Marketing, Café Coffee Day, said, “As pioneers of the industry, Café Coffee Day is constantly innovating to meet the evolving needs of our customers. We thrive on innovative offerings that will excite our customers. The new launch of Moodelicious Cappuccinos raises the bar further in the category. With the onset of winter, coffee lovers are looking for unique options they can indulge in. A first of its kind in India, our new range of Cappuccinos, feature special health and wellness coffees rooted in traditional Indian flavours. Specially crafted with unique ingredients, coffee lovers fall in love with coffee again.
Café Coffee Day is India's largest café chain in terms of number of café outlets with 1480 cafes across the country and operates through Coffee Day Global Limited (CDGL), a subsidiary of Coffee Day Enterprises Limited. Café Coffee Day has pioneered the coffee culture in the chained café segment in India and opened its first café in Bengaluru in 1996.