Blending local art and design, Starbucks enters Amritsar

Tata Starbucks Private Limited today celebrated the opening of its 200^th store in India, in Amritsar, Punjab – its first location in the golden city.

It’s entry into the city of Amritsar marks an important milestone that commemorates eight years in India and highlights the company’s long-term commitment to growth in one of Starbucks fastest-growing markets globally.

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“Opening the doors to our 200^th store in Amritsar is a proud moment for our partners (employees) and I want to thank them for their passion and commitment as we expand in this vibrant region,” said Navin Gurnaney, CEO, Tata Starbucks Pvt. Ltd.

The new Starbucks store, located on the sprawling Ranjit Avenue, blends local art and design with Starbucks coffee heritage.

Inspired by local coffee-growing communities, the store features a picturesque ceiling that mimics the undulating landscape of the region’s coffee farms, lit with a warm glow that accentuates its contours and curved lines.

Starbucks also worked with local artisans to create bespoke pieces that celebrate the community’s creativity and collaborative spirit. The space features two customized artworks created by local artists and a colourful tapestry handcrafted by local weavers.

“Our goal with the Amritsar store is to create a welcoming third place that is safe, familiar and convenient. We are delighted to introduce the premium Starbucks experience to customers in Amritsar and create moments of connection as we share our passion and knowledge of coffee,” added Gurnaney.

Blending Starbucks passion for artistry with its vision for a more sustainable future, the store features Tata Starbucks first-ever upcycled art installation in India – the iconic Siren painted on handcrafted paper using coffee grounds.

Also, customers in Amritsar can choose from an extensive range of Starbucks beverages, including the newly launched Starbucks® Diwali Blend and Honey Turmeric Latte.

May Interest: Tata Starbucks Introduces Diwali Blend to Celebrate Coffee Heritage

In celebration of the 200^th store in India, the new Starbucks store in Amritsar will offer 200 customers 50 percent off on a Venti-sized handcrafted beverage between October 22, 2020 and October 26, 2020. (Terms and conditions apply)

Customers can also join the My Starbucks Rewards™ loyalty program. Through My Starbucks Rewards™, members earn Stars for eligible purchases of coffee, food, drinks and merchandise, all of which customers can enjoy in-store along with free Wi-Fi access.