In today’s scenario, the greatest trouble for the restaurant owner is to attract customers towards their new restaurant, and also to sustain them for a long time is serious issue. Restaurateurs focus especially on diners so that the customers keep coming back to them. Earlier, people expects delicious food, attractive menus, reasonable prices, friendly, knowledgeable staff, a warm, appealing ambience and the things that can make their dining experience an enjoyable.
But today, people are getting more attracted by the design of the restaurants rather than the offers they saw on the table. So, many restaurateurs started to focus on the design elements of the restaurants. In addition to the designs, they bring forth certain other ways to impress customers like live music, happy hours, wine tasting, meeting the chef, click photographs and post them on social media etc.
Everything that's fake
Farzi Café is the perfect blend of modern culinary techniques of molecular gastronomy and presentation styles offering a high energy experience. The menu is the soul of Farzi Café which takes on global comfort food using fresh and robust ingredients and fusing them with Indian cooking styles and flavours.
It is a high energy space offering a casual dining ambiance, where the guest can enjoy a tapas style menu, showcasing some fusion dishes from around the world along with an array of molecular cocktails and liquor options to choose from. It is the place one would chose for a get together with friends, a cozy meal with a loved one as well as a nice family outing for an interesting and never before showcased Indian dining experience.
Sailing the boat
Zambar is much more than sambar with a zany, zingy twist! It is a unique feast for all your senses to experience the wide range of delightful cuisines from southern India’s legendary spice coast, that go far beyond just sambar, idli, dosa and vada.
Zambar has an amazing ambience inspired by the typical houseboats lazing around the idyllic kerala backwaters. Just close to your eyes to savour the pleasant memories of the rejuvenating monsoons gushing away as you sit in your verandah on your favourite planter’s chair, sipping your cup of monsoon Malabar.
A Scotland in Delhi
Dramz Whisky Bar and Lounge place is the kind of that reinvents the tradition of single malts. It is a place where one can unwind post work, find the rarest varieties, take family along for casual dining or simply enjoy a sensorial whiskey experience amidst the beautiful historic ruins. At Dramz, every whiskey connoisseur can be assured of discovering the finest of aromas and flavours from around the world.
Seating arrangement is done comfortably in the plush sofa. A stunning piece of art was kept which is extremely impressive for the customers. The leather sofas looked royal, contemporary yet extremely elegant, giving a very distinct vintage look and feel. Every bit of this place looked Scottish.
The Bollywood Theme
Lights Camera Action is a concept restaurant with Bollywood theme ambience for all the movie buffs. The store is spread across 3500 sq feet with 120 covers.
It has been one of the most visited places in Delh at Rajouri Garden. “Every hour has been high traffic hour at Light Camera Action”, shared Vivek Bhargava Owner at Light Camera Action.
Jungle Rumple in the Restaurant
Jungle Jamboree- a feast in the jungle, is a theme restaurant, that hosts “7 Course On Table Buffet” concept first time in India. It has been designed to create an atmosphere where one can feel like you are in the lap of nature with a whimsical aqua cave, an adventurous jungle area, mesmerizing hunter’s Lodge, a scintillating terrace and a lovely kid’s area. To add to this theme, there are 3D animal murals and lush greenery, giving customer’s the ultimate jungle experience.
Jungle Jamboree is a stunning restaurant where gourmet food meets exotic ambiance. The seven courses will take you to a unique culinary journey from China, Italy to north India. Even the buffet menu consists of extensive selection of handpicked dishes from different cuisines of the world to form an exclusive array of mouth watering meal. In addition, there is sublime experience of seven fantastic drinks to compliment the seven courses to include the culinary experience.
Restaurants have to develop a good marketing strategy to attract people. There are several cost-effective ways of doing marketing. Like hand out flyers containing discount coupons, special introductory offers in local newspapers; distribute restaurant menus or organize a contest offering people the chance to win gift certificates or free meals. And give people some valuable reasons to return back to the restaurants.