Gone those days when clicking pictures from camera were suppose to be an art of photography. From the time, the concept of selfie has come in India; people have become so much self-obsessed in taking photographs wherever they go. And, how can it be left while out on a foodie trip.
Riding on food porn
When we visit a restaurant, well presented plates of food are placed in front of us and we immediately take out our smartphones to snap a picture and post it on social media with tags and description.
These tempting pictures of food promote many people to try out for new restaurants. With this, many people rely more on the number of reviews. As online content increases the demand, restaurateurs also prefer this area for the promotion.
“This is called the branding inside the restaurant. Now, it has become a trend to go inside the restaurant and take selfies and post in social media. Social media is amazing; it can make or break a restaurant. It has a good pace for the restaurant. This is an in-house branding as photo is an easy way to promote a restaurant just like mouth to mouth” pointed Varun Puri, Owner at IMLY
Not only technology and digital media but also the selfie craze has helped the restaurants to grow. The photographs provide awareness about what the restaurants are offerings in their menu. At the same time, the offline modes of marketing are too expensive for the restaurateurs and that with a low yields.
Marketing it right
This is one of the ways of doing marketing as it is extremely important to increase the outreach and create a buzz amongst the people. It further helps in online marketing also as lot of people post these photographs on Face book, Twitter or Instagram doing a free advertisement for these restaurants. And this way customer gets all updates related to daily menu, events, deals etc through these platforms.
“We are creating some ‘Mad’ deals as the name suggest. The unique feature is the ‘Mad Selfie Corner’, which is inspired by the raging trend of selfies these days. We provide some crazy props for people to use and click awesome memorable selfies”, shared Vikram Rana, Owner of Caffe Mad House.
It is the design that attracts
Restaurateur’s now-days put lot of efforts on the design elements to make it appealing in front of the customers. They take care of things like colour, texture, space, trends and even the theme of the restaurants. On the same note, Seep Prateek Gambhir, Owner, Mumbai Matinee pointed, “With photo friendly atmosphere in restaurants is the new thing. And if you are picking a theme then photos do the job and save space too. And in our case Bollywood is theme-so vast-wall graffiti or any other art wouldn't have helped to cover every personality who has contributed towards making this cinema a legendary experience for us”.
Selfies at the restaurants today gained huge popularity mainly among the Millennial. As there is a saying photos speaks million of words than a person, so the restaurants brands use this way to get identified in the middle of the other guests.