The growth of technology start-ups has led to several developments among the global QSR chains, including Domino’s, which has come up with several innovative technologies to make delivery easy for its customers.
Domino’s Pizza, the world’s largest pizza chain after rolling several techniques like ordering through smartwatches, Google play and other such initiatives, is now initiating the ‘tweet-to-order’ method for its customers in the US. The restaurant chain on its Twitter page has revealed the news by posting pizza emoji’s announcing the Tweet based ordering in the country.
The group will be starting this new tech-backed ordering from 20th May across US. The pizza chain will be the second player in the restaurant industry which took the initiative of taking the order through social media network including Twitter. Earlier, Pune-based food tech-startup in India had rolled a similar initiative by taking orders through its Twitter and Face book pages, becoming first in the world to initiate this trend.
“We were the first player across the world to take an order on Twitter. Our USP has always been to be crazy about customer’s convenience. The customer has to have a life so easy that they can choose the things they want to have and we can determine the same through our level of convenient thinking about the customers,” said Revant Bhate, VP, Faaso’s talking to Restaurant India in an interview earlier.
On the other hand, the customers can post pizza emoji tweeting to @Dominos and thus initiating and completing their order without any hustle and bustle caused at the outlet.
"It's the epitome of convenience. We've got this down to a five-second exchange and it’s all about attracting busy, younger consumers. For Domino's it was a no-brainer, with an upward of 50 per cent of its sales already taking place digitally,” shares Patrick Doyle, CEO, Domino’s to USA Today.
Not only this, South African Chain like Barcelos which started its India operation in February has come up with an app by which customers can make their own pizza customising their choice and placing the order right at the outlet.
“Nowaday’s people are very tech friendly and gadget freak so we thought to give our customers a never had experience in a restaurant. And that’s how we came out with this app which we have named as ‘Peri Play’. This app is certainly going to excite the customer to make their own burger and it’s a very user friendly app. Barcelos is the first restaurant to introduce such kind of an app in India and certainly our customers will have a good experience with it,” pointed, Rohit Malhotra, GM Operations, Barcelos India, in an interaction.
Thus, we can see that with the development of tech-based food start-ups, now major players are also in the race eyeing more methods to maintain their business and keeping their revenue door open.