Sumit Maheshwari, a chartered accountant by profession together with Alok Mishra and Romil Kumar were talking about venturing into food segment for two years.
After much research they came across a fact that what is missing in society is quality food or the non-availability of restaurant to serve them the home cooked food especially for singles, working professionals and couples in cities like Mumbai.
Finally, the concept of ChatpataChef surfaced which they thought can address the needs of targeted segment.
Alok and Romil were earlier associated with food ventures whereas Sumit is a PE investor. Meanwhile, the entire menu was decided by Upasana Shukla, nutritionist and wife of Sumit.
In the new role, Romil takes care of kitchen operations, Alok looks after customer relationship, Upasana helps as in-house nutritionist and also help developing new menus and Sumit looks after overall strategy and corporate relationships.
ChatpataChef is focused deliver food which is tasty and of high quality. ‘The three things which we are focusing are taste, taste and taste,’ says Sumit.
The customers can go to the portal, chataptachef.com, select the five meal options that they offer, select the days (five or six) depending on their convenience. And select an option of COD as of now, but they are in the process of integrating payment gateways as well.
The starting price ranges from Rs 90 a meal to Rs 180 and the brand has tied up with Dabbawalas to deliver food in Mumbai. It covers about 60 sq km in the city. From Colaba Navy Nagar down south to malad goregaon in the north and Bandra, Khar, Andheri (E) are the some areas where people can taste the food delivered by chatpataChef.
The start-up is in no mood to expand soon as their vision internally is to become a regular food provider. It is also planning to come up with QSR model outlets across city.