In the last few months, food-tech economy has seen several ups and downs coming down the lane. From players shutting their doors after quick expansion to masters leading the tech race, food-tech players have witnessed it all.
Swiggy, India’s leading online food ordering and delivery platform, which has grown three folds in last two years, has brought many leading restaurants on its platform to deliver food.
Recently it has tied up with popular international QSR (Quick Service Restaurant) chain, Pizza Hut to offer the full menu service from the restaurant’s 40 outlets in Bengaluru, Pune, Mumbai and Hyderabad.
In the coming weeks, additional Pizza Hut branches in the 7 cities Swiggy is operational in (except Chennai) will also come on board, taking the total count to 120 live Pizza Hut outlets on Swiggy’s platform.
Speaking on the strategic partnership, Unnat Varma, MD - Indian Subcontinent, Pizza Hut said, “We are focused on offering a delightful customer experience on the basis of enhanced food variety, easy ordering and delivery parameters. With the growing prominence of tech enabled food solutions, we are confident that Swiggy will offer the same level of commitment in delivering exceptional quality to our customers.”
Here are few pointers which make Swiggy an apt platform for quick and reliable delivery:
1) Marketing on choice: Swiggy is a continuous choice of customers for consistently expanding choices on its platform. Apart from its own range of local restaurant partners, it has tied up with global chains like Burger King, Di Bella Coffee and adding other excitement Pizza Hut.
2) Catering on seamless delivery: Pizza Hut which was one of the few global brands to launch the Pizza Hut Delivery (PHD) model in India will leverage Swiggy’s deeply-entrenched and seamless delivery service to reach out to a larger customer base. Swiggy’s robust technology and owned delivery fleet will ensure that the superior customer experience offered by the international brandstays intact.
3) Creating a ‘foodgasmic’ experience: With leading international QSR chains coming on board Swiggy is testimony to the rapid rise of food delivery as a market-defining consumer habit. The growing appetite among Indians for a wider choice, convenience of delivery and a seamless experience from restaurant to plate is opening a new avenue for brands looking at growing rapidly and enhancing their customer base.
4) Strong market presence: With presence in 8 cities across the country, Swiggy is operating in more than 100 neighborhoods with over 4000 delivery contractors. Pizza Hut can boost on these channels to reach to maximum number of orders.
Speaking on the partnership, Nandan Reddy, Co-Founder, Swiggy said, “We are excited about our association with a popular consumer brand such as Pizza Hut. We are constantly working on increasing the choices for our customer. This also validates the capabilities we have built to become reliable partners who truly enable the delivery businesses of global brands”.